Thumbnails of Helfand Slide Talk - 24
Slide #24: The image in this trade card for Buchu-Paiba employed the bottle as a ship floating in a choppy sea. The metaphor suggested that Buchu-Paiba could rescue patients from kidney and bladder infections in the same way shipwrecked sailors could be rescued for the sea. The buchu plant, Barosma betulina, was first imported to England in the 1820s for use as a diuretic.